Privacy Policy

Effective Date: August 30, 2021

Who We Are

The Fluent website,, is owned and operated by CHALKBOARD HEALTH, Inc. This privacy policy describes the different types of information that you may share with CHALKBOARD HEALTH, how we safeguard that information, and your rights over that data.

Where and to What Does this Privacy Policy Apply?

This privacy policy addresses the privacy and protections regarding anonymous and personal data collected when interacting with the Fluent website,, data you may provide to Fluent through social media channels or email, as well as in-person interactions such as retail store experiences and promotional events.

Where Does this Privacy Policy Not Apply?

CHALKBOARD HEALTH utilizes third-party tools such as social media, email, analytics, and more. You may interact with Fluent through one or more of these channels. However, only the data that you communicate directly to Fluent is protected under the terms in this privacy policy. CHALKBOARD HEALTH is not responsible for the management of data stored with additional providers.

Types of Data We Collect

CHALKBOARD HEALTH collects two types of data: anonymous data and personal data. Each is described in more detail below.

Anonymous or Non-Personal Data

CHALKBOARD HEALTH will often collect anonymous, non-personal data about the use of the Fluent website. This type of data can include, but is not limited to, the number of visits to a specific page on the Fluent website, the amount of time spent on that page, the type of browser being used to visit that page as well as the general region from which the visitor was viewing the page. This type of data, sometimes referred to as aggregate data, is collected via cookies, which are discussed in the Cookie Policy below.

Personal Data

CHALKBOARD HEALTH collects personal data from you for the purpose of providing the services as well as providing a customized experience on the site. To enable CHALKBOARD HEALTH to effectively provide products and/or services to you, we collect your name, mailing address, email address, order history, and username and password for any CHALKBOARD HEALTH websites.

While CHALKBOARD HEALTH asks for payment information on our website, we do not store any payment details.

When you access or use the Fluent website, CHALKBOARD HEALTH may access, collect, monitor and/or remotely store “location data,” which may include GPS coordinates (including but not limited to latitude and/or longitude), IP addresses, and/or similar information regarding the actual location of your device. Location data may convey to us information about how you browse or use the website. Location data does not collect or share any personal data about you. Location data may be used in conjunction with personal data. Some features of the website, particularly any location-based services, may not function properly if use or availability of location data is impaired or disabled.

How We Will Use Your Data

We will only use your personal data as described below, unless you have specifically consented to another type of use, either at the time the personal data is collected from you or through some other form of consent from you or notification to you:

We may share your personal data collected in connection with administering the Fluent website and providing the service thereon.

We may use your personal data to respond to your inquiries or requests.

We may use your personal data to send you emails from time to time about our services, but we will not provide your personal data to third parties for them to contact you directly unless otherwise permitted by this Privacy Policy or you provide your consent.

We may share your personal data with third parties to further the purpose for which you provided such data to us. Specifically, we may share your data with the third party vendors listed below (collectively, the “Third Party Vendors”). We urge you to read the privacy practices of all of our Third Party Vendors before submitting any personal data through the website.


Shopify Payments:

Ask Timely:

We may disclose personal data as required by law or legal process.

We may disclose personal data to investigate suspected fraud, harassment or other violations of any law, rule or regulation, or the terms or policies for our services or our sponsors.

We may transfer your personal data in connection with the sale or merger or change of control of CHALKBOARD HEALTH or the division responsible for the services with which your personal data is associated.

We may share your personal data with an affiliate of CHALKBOARD HEALTH who is in the same corporate family as us as long as their privacy practices are substantially similar to ours.

Non- personal or aggregate data may be used by us for any purposes permitted by law and may be shared with any number of parties, provided that such data shall not specifically identify you.


Cookie Policy

CHALKBOARD HEALTH uses cookies on all web properties to enable us to learn about how our visitors are using our websites and to provide our visitors with personalized experiences. Cookies are simple text files stored by your web browser. These files are stored directly on your computer/phone. Because of this, you may experience more than one cookie notice from our website if you visit our website from more than one device.

We use cookies as a way of anonymously tracking a visitor’s experience on our website, and we also use cookies to allow us to save persistent information across the multiple times a visitor will browse our website. The cookies stored with your browser allow us to recognize your return visit and present you with personalized data on your return.

Cookies do not collect personal or confidential information and are not able to be used by third parties. To learn more about cookies, including what they are and how to remove them if you choose to, please visit

Analytics and Conversion Tracking

We use analytics services that use cookies, javascript and similar technologies to help us analyze how users use the Fluent website. The information generated by these services about your use of the Fluent website (including your IP address or a truncated version of your IP address) is transmitted to and stored by analytics service providers on their servers. Those service providers will use this information for the purpose of evaluating your, and other users’, use of the website, compiling reports for us on website activity and providing other services relating to website activity and Internet usage.

We may collect information about your device, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

We use cookies on our site for Google Analytics. Google Analytics is a web and mobile analytics tool that helps website and mobile application owners understand how visitors engage with their website and/or mobile application. Google Analytics customers can view a variety of reports about how visitors interact with their website and mobile application so that they can improve them.

Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.

Cookies contain information that is transferred to your computer’s hard drive and/or personal electronic device. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.

Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site. For more information on opting out of being tracked by Google Analytics across all websites you use, visit


Your Rights Regarding Your Data

CHALKBOARD HEALTH is committed to a policy of transparency regarding your data. At any time, you are able to review the data you have provided to us.

Opt-Out Process

All unsubscribe or opt-out requests may be made by emailing us at or by clicking the “unsubscribe” link at the bottom of the email. We will process your request within a reasonable time after receipt. However, we are not responsible for, and in some cases we are incapable of, removing your personal data from the lists of any third party who has previously been provided your information in accordance with this Privacy Policy or your consent.  You should contact such third parties directly. If you would like to update or correct any personal data that you have provided to us, please email us at and once we confirm your information, we will update such information within a reasonable amount of time.

How to View your Cookies

Viewing your cookies varies device by device and browser by browser. CHALKBOARD HEALTH recommends checking with the manufacturer (Google, Apple, Microsoft, etc.) of your browser for the most authoritative steps on how to view all of the cookies stored on your device as well as how to search for specific cookies. In addition, there are sites such as where you can find general help regarding how to manage your cookies. Please visit for more information.

How to View your Fluent Data

To view your Fluent data, you can go to and log in. Here, you can see all the information that Fluent has collected on your behalf.

How to Delete or Block Cookies

Similar to the guidance on managing cookies, CHALKBOARD HEALTH suggests relying on the manufacturer documentation for authoritative guidance on the process of deleting or blocking cookies. You can also utilize sites like for general information on all browser.

How to Delete your Fluent Data

You are able to have your Fluent data deleted from our active services at any time. This will remove all past order history, rewards points accumulation, and personal data from our web store as well as any communication tools we utilize. When this data is deleted, you will not be able to recover past order history or points balances.

To request a deletion of Fluent data, please send an email to and we will be happy to handle your request promptly.

How Long We Retain your Data

Data retention pertains only to the information that you will find in the My Account section of our website. Cookies are stored on the computer/device of the visitor and therefore not retained by CHALKBOARD HEALTH. Our cookies may persist on your device and be accessed by our website for up to two years.

CHALKBOARD HEALTH retains all information you provide to us indefinitely. Credit card information is not stored directly with CHALKBOARD HEALTH.

How Fluent Protects your Data

Security for Fluent’s Website and Fluent’s Blog is in accordance with industry standards to protect the security of your personal data both online and offline. Personal data is stored on computer servers in a controlled environment that is reasonably protected from unauthorized misuse or disclosure. We use available technology and other techniques to implement systems like firewalls, and/or encryption to secure marketing data transfers.

Orders placed on Fluent’s Website are encrypted using Secure Socket Layer (SSL) technology, an industry standard that is used by vendors to ensure the security of online business.

Our internal data security policies restrict access of data to authorized employees. We maintain digital and procedural safeguards to guard our customers’ personal data. Employees who violate our data security policies are subject to disciplinary action, up to and including termination.


Contests, Surveys, and Promotions are Included in this Policy

From time to time, Fluent may offer you the opportunity to participate in contests, giveaways and other promotions. Any data submitted in connection with such activities will be treated in accordance with this Privacy and Security Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Fluent may also ask you to participate in surveys designed to help Fluent improve the Site. Any personal data provided to Fluent in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.


CHALKBOARD HEALTH does not intentionally engage or gather personal data from visitors who are not adults in our area of operation. If a child submits personal data to us and we learn that the personal data is the data of a child, we will work to delete the data as soon as possible. If you believe that we might have any personal data from a child, please contact us at

Governing Law

Fluent and CHALKBOARD HEALTH, Inc make no representation that this Privacy Policy and such practices comply with the laws of any other country. Visitors who use the Site and reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside of the United States, by using our Site, you consent to the transfer and use of your data outside your country.

Communications with CHALKBOARD HEALTH

By providing your contact information through channels including but not limited to your email address and phone number (collectively the “Channels”) to us, you expressly consent to receive communications from us.  We may use the Channels to communicate with you, to send information that you have requested or to send information about other products or services developed or provided by us or our business partners, provided that, we will not give your contact information to another party to promote their products or services directly to you without your consent or as set forth in this Privacy Policy.

By providing your phone number to us, you expressly consent to receive phone calls and/or text messages from us. We will not give your phone number to another party to promote their products or services directly to you without your consent or as set forth in this Privacy Policy.

Any phone calls and/or text messages delivered to your phone or device may cause you to incur extra data, text messaging, or other charges from your wireless carrier. MESSAGE AND DATA RATES MAY APPLY. You are solely responsible for any carrier charges incurred as a result of phone and/or text communications from CHALKBOARD HEALTH.

By using the Fluent website, you expressly consent to receive in-product communications from us.

Any communication or material you transmit to us by email or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, non-confidential and nonproprietary.  Except to the extent expressly covered by this Privacy Policy, anything you transmit or post may be used by us for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, you expressly agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us, as well as any data developed using the content of such communication, without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.

Changes to Our Privacy Policy

Fluent reserves the right to change the content of this Privacy Policy from time to time, and such changes will become effective immediately. We will always post our most current Privacy Policy at our website, and we suggest that you periodically consult it, or contact us at should you have any concerns.

Questions? Contact Us

You can contact us about this Privacy Policy by writing or emailing us at the address below:


100 Overlook Center, FL 2, Princeton, NJ 08540